2014年2月20日星期四
China remains the world's largest consumer group buying watches
China remains the world's largest consumer group buying watches
According to the Swiss luxury goods research and consulting firm Digital Luxury Group (DLG) released this year , " World Watch and Report " preview display , despite the decline in watch sales in mainland China , but Chinese consumers are still buying the world's largest watch group .
China remains the world's largest consumer group buying watches
Report: China remains the world's largest consumer group buying watches
" The World Watch and Report " This year has entered its 10th year . Annual Geneva International Watch Fair (SIHH) period , the report will be released the preview version. Geneva Watch Fair this year to be after the end of January 24 , the text of the report will be released on March 27 , held April 3 at the Basel Watch Fair in Basel, Switzerland .
Compared with last year , the amount of Chinese consumers to buy watches grew 57.9 percent , accounting for over 30% of global sales.
Digital Luxury Group founder and CEO David - Sadiq (David Sadigh) , said: "Although sales in mainland China reportedly declined, but Chinese consumers increasing interest in Haute Horlogerie this is love. the story does not end so soon , will have no small outside sales in China . "
In the global watch market , the Chinese mainland exclusive 34% share. Previous years ' World Watch and Report " also pointed out that Chinese consumers increasing demand for high-end watches .
Sales of other BRIC countries in 2013 also maintained a high growth, which grew 7% in Brazil , Russia grew by 15 %, India 20% growth . Ranked second in market share in the United States and the third-ranked UK experienced a negative growth in the previous year after showing signs of market recovery . UK sales growth rate is the highest in Europe , up 7.7% , while the figure was -8.5 % prior ; U.S. sales growth in 2012 was -11.6 %, the 2013 margin narrowed , reaching -1.5 %.
Overall, high-end brands still maintained a two -digit growth , compared with the previous year and 12 % growth. Sadiq said omega constellation chronometer automatic : "" The World Watch and Report " is the fourth consecutive year, the growth observed in the categories appear , which shows in the watch industry , the continued growth of Haute Horlogerie has power ."
" World Watch and Report " and " Haute Horlogerie Preview " section covers 18 brands , 20 international markets, including Brazil , China, France, Germany, Hong Kong, India , Italy, Japan, Mexico , Qatar, Russia, Saudi Arabia, Singapore , Spain, Switzerland, Thailand, Taiwan, United Kingdom , United Arab Emirates , United States.
This 18 Haute Horlogerie brands are : Lange (A.Lange & Söhne), Audemars Piguet (Audemars Piguet), Blancpain (Blancpain), Bovet (Bovet), Breguet (Bréguet), Béthune (De Bethune), Fa Mulan (Franck Muller), Girard Perregaux (Girard-Perregaux), Glashütte Original (Glashütte Original), high- Perot Fusco (Greubel Forsey), Jaeger omega constellation chronometer automatic (Jaeger-LeCoultre), Jaquet Droz (Jaquet Droz), Parmigiani (Parmigiani), Patek Philippe (Patek Philippe), Rich Ahmadi (Richard Mille), Roger Dubuis (Roger Dubuis), Athens (Ulysse Nardin), Vacheron Constantin (Vacheron Constantin).
The complete report will include 60 watch brands, some of which are also participating in the Geneva Watch Fair 2014 , such as Cartier (Cartier), IWC IWC , Panerai (Panerai), Earl (Piaget) and so on .
In terms of consumer interest in the brand , Patek Philippe is the highest share , up 28.1% compared to 21.4 % last year. Vacheron Constantin and Audemars Piguet points out two , three , up 13.4% and 13.0%.
Rich Ahmadi in the high-end brand is one of the largest decrease , increase market share, up from 2012 when 61% seamaster 300m quartz fall in 2013 of -2.7 %. The Swatch Group, Glashütte Original is one of the fastest growth this year , the market share by 40.2%.
Netizens attention , the former Forum ranked the most popular watch brand watches 10, Vacheron Constantin attention enhance fastest rising 53.4 percent click-through rate , followed by Glashütte Original , up 48.7%.
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