2014年3月8日星期六

Adhere to self-talk, Mr. Thomas Earl China Chief Executive Officer

Adhere to self-talk, Mr. Thomas Earl China Chief Executive Officer 2014 Geneva tables show during the watch of the house very honored and Piaget Chief Executive Officer Thomas Bouillonnec Murong Tao of China had a deep conversation, started his career in Spain, and later expanded to Switzerland In this period, he was responsible for the project covering southern Asia, Central America, Africa and France, Belgium, Russia and Ukraine and other European markets. Then please follow our problems together to understand the story of Mr. Thomas and Earl. Watch House: Earl ushered in the 140th anniversary this year, is a tremendous opportunity brands in the Chinese market, there is no greater measure or action? Mr. Thomas : from the product itself, the count was 140 years has been focused on their own areas, as we all know, and we are very slim flagship series, Altiplano launched in 1957, when the first ultra-thin watch 9P, it was also the world's thinnest self-winding movement of the watch. 900P ultra-thin watches introduced this year is actually the 140th anniversary of the Earl of this best gift, this is a milestone on the road while adhering to the brand Piaget's like a slim work, but it also broke a new product regular watch . Activities in the markets in terms of words, this year the 140th anniversary of the brand will host a major exhibition, then we will go to China to Beijing, since the birth of the Earl of many product lines and precious solitary display for everyone, so that we can more comprehensive understanding of the brand. Of course, this requires a very long period of time to operate, so the current specific time has not yet determined. Watch House: This year's 900P let us see a revolution in the world of watchmaking, that in the future there will be a thinner watch 900P similar breakthrough limit it? Mr. Thomas: Slim Is Earl genes, in the past years, the brand developed the 35 self-movement of the watch, including 23 models of ultra-thin mechanical watch , and there are record-breaking eight watch. You ask me now 900P reached after removing thin plywood can limit the count again beyond what way at what time, I still more difficult to answer. But I have always stressed that we adhere to slim genes, we will certainly seamaster aqua terra keep walking on this road. The current 900P is already very thin, and it includes 145 parts which are 3.65mm coexist in such a small space, thin can now be defined as a complex process in addition, we now have a self-winding manufacture The ultra-thin watch, manual winding this respect I believe we will have more breakthroughs in the near future. Count on the movement of research and development, technology research and development efforts of this road with perseverance, every year new products are launched in the count after careful research and market considerations, rather than think of what to do this year, so that later on In fact, product-oriented brand already had a set number in mind, on the details of the problem or let us leave some suspense. Watch House: 2013's Chinese watch market is slightly depressed, then you think how to change this form in the next two or three years in the watch market will happen? Mr. Thomas: On the current situation in the past year China's watch market is indeed not over so well, but this does not mean that the market in a recession, but relative to the explosive speedmaster professional growth in the past speedmaster become more gentle, and nothing more . Of course, this is also from another point of view reflects the current Chinese watch market is entering a period of stable development, set aside some of the policy issues, the development of a brand is not a factor by a single impact of one or several elements, like now China More and more people out of the country, the purchasing power of the market on the other, then the Earl of such a large international brands, we will certainly find a better brand influence in the development of various routes. Specifically if like many other brands is blind expansion, opening a lot of stores, but we are more concerned about the degree of localization of the Earl has opened stores, so that every Piaget boutiques are able to integrate into local life, This is why we resist a policy different risks in different markets. For the current market, we still will invest more publicity arrangements and activities or for the development of our future with confidence. Watch House: You joined Earl has ten years time, in ten years what is the biggest change in the count? Mr. Thomas : In fact, investment in terms of my opinion Earl jewelry is more and more, leading to a lot of people do think Earl is a jewelry brand, in fact, this is a misunderstanding. I was in Singapore last ten years, several local Chinese brand have a distinct experience, like Chinese to me the most intuitive feeling that this market is too big, the other countries could be a market for the purposes of the headquarters, but China is very different, there are many differences of its own, such as North-South differences, etc., so treat large markets such as China, we like to treat as several different countries. For me personally, I think the brand would be the first to see themselves, this is a prerequisite for development before your trip. Watch House: In everyday life you have any favorite pastime and hobby it? Mr. Thomas: prefer golf, and can be said to be relatively good, quasi-professional kind. I have three daughters, so also pay more attention to family life, in addition to food is my favorite part. For me, life is very important that what you are doing, it is not just the narrow sense refers to the work, in fact, not a part of life is very important. In life I am very pleased to meet different people, experience different things, these are the wealth for me. Watch House: How do you see the media impact of the Internet on luxury users? Mr. Thomas : Piaget brand has been put on the Internet is great, in fact, the network for luxury goods has become an increasingly important channel, this is undeniable. The main force in China's Internet is relatively young, this and other countries still have different, most people the Internet is still very sensitive, so as the brand is concerned we want at the right time in the right way to communicate with them. Currently we have our own micro-channel public and microblogging account, ready to answer your questions, which we are also there as a luxury brand very well. Watch House: just launched Earl A Mythical Journey watches use a lot of Chinese elements, Earl's design team if there are Chinese designers? Mr. Thomas : Our team currently no Chinese designers, but because the ancient culture affects many countries including China, the application of many elements from the culture itself is also borderless nature. At the end of the visit we are happy to Earl's backroom team have a more profound understanding of, as Mr. Thomas said, one of the most important brand is an excellent team, under the premise that the technology to be able to and design a better break, I believe Earl will persist in the future on the road to bring us more self-exciting.

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