Rolex brand story - founder Hans Wilsdorf

Rolex brand story - founder Hans Wilsdorf Only a few people can become famous contemporary , but ahead of its time . The visionary founder of Rolex , Hans seamaster aqua terra Wilsdorf (Hans Wilsdorf) is one of them . This breakthrough time limits very rare , fully reflects the unique Wilsdorf and its brands . The only outstanding and prolific innovator passed away in 1960 , his entire watchmaking industry , especially Rolex left countless precious heritage. Rolex brand story - founder Hans Wilsdorf Watch in today's generation can be described as very common , but in 1905, the situation is different. With the changing times , our way of life and also the change in dress style . At that time , only 24 years old Hans Wilsdorf convinced that " love of sports watches in the country has extraordinary potential [ ...... ] such as the UK ," he determined Yaodazaochu rugged and reliable watch, and then fads the watch is comparable , but the process is not easy. The face of the case is so small, perfect design must be precise , he also highlighted : " In fact, at the time the watch has not been good watchmakers around the world are likely to watch the development of the doubters , and found this new stuff . the [ destined ] to fail . " Rolex brand story - founder Hans Wilsdorf Unique With fearless spirit and determination to make the watches Hans Wilsdorf popularity and make the Rolex brand became famous , respected for over a century has maintained a prominent position . Among the many books written letter in his life , perseverance Hans Wilsdorf letter early in 1914 showed that: " We want to be the first ...... but Rolex watch should be considered as unique and the best ! " objectives are very clear. In fact, Hans Wilsdorf not only shape the perception of the people on the watch itself , as well as its location, purpose and potential. In addition , he remains firmly committed to the value of immortality , the pursuit of extraordinary quality , watchmaking passion and excellence that Rolex became the ultimate example of advanced watchmaking . Today, it shares combined with perseverance , persistence, vision and imagination of the spirit are being reflected in each Rolex manufacture , research laboratories and departments , while fully affirmed Wilsdorf convinced that the idea of ​​playing from the beginning : "No matter what , the original spirit and quality [ must ] become our future slogan , each [ Rolex ] watch more surely is the incarnation of exceptional quality ." Watchmaking passion and spirit of the times Hans Wilsdorf discerning, to fully grasp the pulse and pace of the times, quite flexible way to deal with the current situation , and to preview the changing needs of consumers , the brand and the watch industry firsts . Certification from the timing , the world's first waterproof watch Oyster , constant pendulum Tuo to professional watches are evident. Hans Wilsdorf wrote: " think and act the way Rolex must always be different, this is our biggest advantage ." This innovative spirit of enterprise, may be extended to various areas , from intellectual property ( as early as 1908 had created a loud catchy "Rolex" brand name, and focus on the brand registration and protection ) , avant-garde marketing, Communications to the endorsers strategy, all this is a leading example of the times. Vision and Values Hans Wilsdorf stick to their traditional values ​​, in the moment with caution , but also continue to imagine the future , to create a truly timeless brand, the unique combination of classic and contemporary elements . In addition, he omega automatic chronometer found that make the product more enduring wonderful formula , which is the source of the Rolex brand of magic . Hans Wilsdorf in seventy years old still show the old tireless spirit: " I ​​have reached the seventy- five years old but I still filled with enthusiasm for the watchmaking industry , often bring fresh ideas . " Courageous and extraordinary beauty of tolerance His advice either today or old , no doubt exactly the same : " It takes courage to move forward with firm resolve of success . ."